How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
This is a service owned and operated by a Kenyan company known as Simba Survey. The company works with local and international businesses, government agencies, research institutions, NGOs and universities to create and deploy flexible and scalable mobile surveys. The survey rates can move from a minimum of Ksh. 50 upwards. There are two types of surveys one can take; the cash reward surveys and the draw entry surveys. Members can withdraw their money directly via MPESA.

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You can also earn money by reading special emails, watching videos, or referring other people to Vindale Research. The minimum threshold is higher than InboxDollars; you need to have at least $50 in your account to withdraw funds. This can be frustrating for people who only occasionally do surveys, since they’ll have to wait longer to access their money.
It’s a very well-known scam. You cash the check, then they ask you to either wire some of that money back to them as some sort of fee or buy something for them and send the item to them. So, you deposit the check, then wire some cash to them thinking that the check you just deposited will cover that. A few days later, after you already send them the money, the check will bounce and the money you send to them will come out of your own account.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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