How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:

Updating review. I have been with I.D. for a little over a month & have made $17. Because I qualify for more surveys here, I make more money than I do with other survey sites. I am sure I would have made more if I didn't have 5 other survey sites I have to try to visit while I am online. I don't get online everyday. There are a few pros and lots of cons to this site. We all know that taking surveys can be tedious, and this site has options to play some of their cheesy games for a few cents here and there. The games give me a break from the tedious surveys and I enjoy them. They also give money for using coupons through them. It is not a lot by any means, but what other survey site does that? Cents add up; don't you ever pick up pennies off of the ground? The cons on this site are signing up for supposedly free offers, it can lead to spam junk mail if you don't read the terms. I do not like spam junk mail. Nothing is actually "free" from any of the offers, minus some other survey sites. I cannot complete the bonus because I don't have FB. One big thing that concerns me is when I leave the tab for I.D. idling it creates a virus pop up window and that I do not like. I searched online to see if anyone else is experiencing that, but could not find anything. So if the virus thing happens again, I will block and unsubscribe from them.
I’ve been a member of inboxpounds (UK version)for almost two years now and only managed to earn som £90 in four payments, most of it from paid offers like bingo and other rubbish. I have to admit their surveys sucks, not only being potentially low paid, but also due to extremely low possibility of qualifying to get paid. And than you have to double check what you do, I just got one completed a couple of weeks back, spend some 40mins on it as it was promised to pay £2.00, got qualified and than I only got paid £0.20 a couple of days later. Also they don’t seem to pay for radio loyalty captchas any more.

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I'm a faithful inbox user. I've worked my butt off trying to make a little money. They have altered the bar. That we have to fill. Just to Make pennies. Now they have fixed my games . I can only play about 7 games then I dont get credit. The survey arrived . we can finish one then it says we dont quaify. We don't get paid often to complete offers... They rigged my whole experience so I can't make money. All this because I left a nd but truthful review on their app.thatdint work any more .because it's rigged now . when trying to watch videos , now we are forces to endure 2adds that sticks. Then the video won't work and it's a pop up says there's an error. I'm gonna stop I'm cashing out and I'm I'm done with them
Signing up was a breeze. I simply went to the page that said I would get a free $5 signup bonus and entered my email to get going. I had to answer a few basic questions — things like income level, race, education, and health questions. After a few minutes of answering questions and watching a couple tutorial videos on how the site works, I had $5 added to my account. 

Not counting the profile survey, I attempted 38 surveys and qualified for seven of them. That’s an 18% success rate, which is on the low end among the 12 sites we tested. Most of the time, I’d immediately receive a disqualification notice with a link to a new survey opportunity. For a few surveys, I answered questions for a couple minutes before getting the boot.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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