Interesting read, thanks for sharing. I suppose that online surveys may generate a few extra dollars on the side for some people, but it does require you to qualify for certain surveys online. In many cases you may not qualify, and will result in having to search for more surveys. This can be time consuming and in most cases not as profitable as may be expected.
Not counting the profile survey, I attempted 38 surveys and qualified for seven of them. That’s an 18% success rate, which is on the low end among the 12 sites we tested. Most of the time, I’d immediately receive a disqualification notice with a link to a new survey opportunity. For a few surveys, I answered questions for a couple minutes before getting the boot.
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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.