Fabletics is a breakthrough athleisure brand founded by Don Ressler and Adam Goldenberg, in partnership with Golden globe award-winning actress Kate Hudson in 2013. Fabletics uses cutting-edge technology to track consumers’ preferences and offers a monthly membership model. Members benefit from discounts of up to 50% on trendy and stylish athleisure apparel in addition to personalized customer service.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.