Prizes include: $0.25 tokens (after your next successful survey completion, get an extra .25 credit in addition to the survey credit; 5 tokens maximum can be sitting in your account), $5.00, $1.00, and $0.05 cash bonuses credited immediately to your account, or Scratch Off Progress which will be credited immediately to your account; win and you'll see the Scratch Off progress bar will move forward towards the next scratch off card.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.