Signing up was a breeze. I simply went to the page that said I would get a free $5 signup bonus and entered my email to get going. I had to answer a few basic questions — things like income level, race, education, and health questions. After a few minutes of answering questions and watching a couple tutorial videos on how the site works, I had $5 added to my account.
How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
According to the company’s own website, it has millions of active members using the website. Since 2006, it has paid over $25 million to members and counting through its subsidiary SendEarnings (launched in 2005). Profits and expansion have occurred in every year since inception with the company branching out to the UK with its InboxPounds service in 2012. Today it has over 30 employees.
Not a “scam” in the sense of the word, but really not a way to earn any type of money. If you can find the companies that do the surveys and do them on your own with out sites like this you will make a substantially bigger amount of money. The “scam” is they take 90% (if not more, to be honest probably 99%) of the survey payout for themselves. Its the same for the “offers”, they will take the majority of the offer from the company, and give you a small percentage, And if that was not enough, they also take a percentage of your payout. This should be illegal as it is criminal to do this to people.