You shouldn’t expect to make a killing by taking paid online surveys. Instead, you should view them as a way to make a little bit of extra money in your spare time — while you’re in line or when you’re stuck in a waiting room, for example. In cases like these, surveys can be a decent way to monetize your time. And while the payouts aren’t huge, even a few dollars per month can add up in a savings account and help you start to build a more solid financial foundation. 

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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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