Interesting read, thanks for sharing. I suppose that online surveys may generate a few extra dollars on the side for some people, but it does require you to qualify for certain surveys online. In many cases you may not qualify, and will result in having to search for more surveys. This can be time consuming and in most cases not as profitable as may be expected.
They claim to also offer paid product testing opportunities. But it’s not really paid product testing, but more of getting cash back. Basically, besides surveys, you can purchase products and services through their portal and earn a certain amount of cash back for every dollar you spend. If you were going to buy something already, it’s a great way to get some of the cash back. But don’t just buy something because of the cashback.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online. 
×