Now, don’t get me wrong. There are people who do make a few thousand dollars or more a year with paid surveys. But that’s not the norm. If you do want to increase your earnings substantially, your best bet is to also join focus groups (we have a big list of ’em. Just do a quick search on Google for “moneypantry.com focus groups”). They pay much more between $50 to $400 or more per focus group secession.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.