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How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
They gave the better business bureau a new email that I was never given even though I was being asked to send in the original confirmation emails of the offers I completed and I also sent in screenshots but all they mentioned were the fact that they were not going to accept screenshots. they continue to not acknowledge the fact that I have indeed sent them all of the original emails they simply ignored them and it has been over for months. I’m not going to get paid because they are a joke.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online. 
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