How it works: Opinion Outpost sends survey opportunities to your email address at a fairly significant pace, but you won’t qualify for all of them — as with most other survey sites, you’ll have to answer a few pre-screening questions to make sure you fit the demographic profile the company is interested in learning about. You can also log on to the website and view available surveys without having to sift through emails.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.