When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
How it works: Pinecone Research is owned and operated by Nielsen, the billion-dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research, you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone is that they often have strict demographic requirements, which means that you may not qualify depending on your age, education, race or other profile factors.
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