How it works: YouGov is one of the world’s largest research companies, with over 5 million members worldwide. The company provides market research and polling for major corporations, as well as political campaigns — particularly in the United Kingdom, where their polls are frequently cited in the media. Most surveys take between 5 to 10 minutes, and earn you 1,000 points. For reference, 1,400 points is worth about $1.
Why do you earn just $0.25 to $0.75 for completing a survey rather than $5.00 or more? And why does Inbox Dollars require certain people, based on their lifestyle and certain answers to questions to qualify for surveys? Also why are Inbox Dollars members required to earn $30.00 before they can make a payment, rather than make a payment after first opening an account?

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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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