Unfortunately, a lot of people think that because they didn’t qualify for a survey, the company conducting it is somehow scamming them. Remember, companies want to gather data and feedback from their target customers. Remember the Starbucks example above? Well, if you are not a coffee drinker, it makes sense that Starbucks doesn’t want to spend money on giving you a survey on something that doesn’t apply to you!
A little late getting into this discussion. But my favorite so far is OneOpinion. I think it’s mentioned here. Survey Junkie cool. MyPoints is okay. Ipso, not so much. I did make 300 points today in about 6 hours and every single survey except one I was disqualified for. I was disqualified for the two pointers as well as the higher pointed ones. I’ve never had that problem. Yes you get disqualified, but not everyone out of 30 or so. One of them I actually made to the 98% and was disqualified. I think they didn’t like the fact I was female, except that was answered at the beginning.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.