InboxDollars is a trademark of CotterWeb Enterprises, along with InboxPounds.co.uk (UK) SendEarnings.com, DailyRewards.com (Canada) and PaidEmail. The 6-time Inc. 5000 honoree is a Better Business Bureau (BBB) accredited business with an A+ rating as of this review. The corporation is headquartered in Mendota Heights, Minnesota. Daren Cotter, founder and CEO is a well-respected investor, adviser and mentor and was recently honored as Technology CEO at the 2017 Titans of Technology awards.
How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
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Not counting the profile survey, I attempted 38 surveys and qualified for seven of them. That’s an 18% success rate, which is on the low end among the 12 sites we tested. Most of the time, I’d immediately receive a disqualification notice with a link to a new survey opportunity. For a few surveys, I answered questions for a couple minutes before getting the boot.
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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.