In addition to earning real cash and helping brands with critical marketing information such as consumers’ preferences, you can also earn so-called “spins”. You can use these to play the Billy the mascot’s Spin and Win game which will earn you additional money, survey tokens and sweepstakes. Consequently, you will bank even more cash after completing a survey.
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InboxDollars doesn't care to keep you as a customer because they realize most people once they reach the minimum $30 payout won't continue, because the amount of time required to earn pitiful tiny sums isn't worth it, so revoke your earnings as you reach the threshold is an intentional part of their dishonest business model. They offer no explanation and no flexibility and no reasonable business practices.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.