According to the company’s own website, it has millions of active members using the website. Since 2006, it has paid over $25 million to members and counting through its subsidiary SendEarnings (launched in 2005). Profits and expansion have occurred in every year since inception with the company branching out to the UK with its InboxPounds service in 2012. Today it has over 30 employees.
Prizes include: $0.25 tokens (after your next successful survey completion, get an extra .25 credit in addition to the survey credit; 5 tokens maximum can be sitting in your account), $5.00, $1.00, and $0.05 cash bonuses credited immediately to your account, or Scratch Off Progress which will be credited immediately to your account; win and you'll see the Scratch Off progress bar will move forward towards the next scratch off card.
In a few cases, InboxDollars directed me to “exclusive offers” instead of straightforward surveys. One required me to give my name, address, phone number and birthdate to earn money and enter a sweepstakes for a Target gift card. Another time, I was prompted to give my email address and choose between Coke and Pepsi in exchange for $1 and a sweepstakes entry. I didn’t want to give my contact information to what appeared to be third-party sites, so I clicked out of these promotions.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.