Unfortunately, a lot of people think that because they didn’t qualify for a survey, the company conducting it is somehow scamming them. Remember, companies want to gather data and feedback from their target customers. Remember the Starbucks example above? Well, if you are not a coffee drinker, it makes sense that Starbucks doesn’t want to spend money on giving you a survey on something that doesn’t apply to you!
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
×