These methods are certainly less tiresome, monotonous and refreshing compared to just filling up random surveys all day. Some users (chiefly “premium” members) have mentioned how they received money from InboxDollars on referrals from offers. Additionally, some members have also stated how they earned a proportion of money from InboxDollars’s “qualified surveys” and other features.
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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.