IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
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From the get-go, new members will instantly earn their first $5. The process of signing up is extremely easy and simple – enter your email, create a password and confirm your account via email. Then, you will need to answer several basic questions that are on par with every other survey panel (i.e. about your marital status, kids, degree, race, income etc).
Not counting the profile survey, I attempted 38 surveys and qualified for seven of them. That’s an 18% success rate, which is on the low end among the 12 sites we tested. Most of the time, I’d immediately receive a disqualification notice with a link to a new survey opportunity. For a few surveys, I answered questions for a couple minutes before getting the boot.
My InboxDollars experience started on a high note. After receiving the signup bonus, I earned another 50 cents for completing a short profile survey. I also appreciated that I could see a list of surveys available to me, along with the exact dollar (or cent) amount they’re worth. Most sites we tested use points, and determining a survey’s monetary value can be a hassle. This list also included the estimated time required for each of the surveys and, for some, the topic.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.