From the get-go, new members will instantly earn their first $5. The process of signing up is extremely easy and simple – enter your email, create a password and confirm your account via email. Then, you will need to answer several basic questions that are on par with every other survey panel (i.e. about your marital status, kids, degree, race, income etc).
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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.