How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
I have to agree with Rebecca. Took a couple months to get up to the $30 payment amount after being disqualified from multiple surveys. Some surveys said I were disqualified when I was 95% complete. The day before the payment is to be issued my account was cancelled. I tried speaking to their online support but all they tell you is that it was cancelled for bot like activity or for violating their terms of service. Funny how my activity wasn’t a problem until I requested a payment. Stay clear of them. 

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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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