Brands spend a lot of money on creating products and services. But a lot of that time and money is wasted because these offerings end up not meeting consumer needs. Insert InboxDollars, a market research company. Companies like InboxDollars act as a bridge between product makers, service providers, and consumers. People like you and me get to get extra money to take surveys and give feedback, while the companies learn how to make better products. Rather than seek out feedback directly, they enlist a company like InboxDollars to get our feedback.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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