In recent years, taking surveys online has become a very popular way to make a quick and honest buck and for some, it has even turned into a regular source of income. With InboxDollars, you can start taking surveys for real cash instead of points. You can complete as many surveys as you want for more dollars, but note that you may not qualify for all the surveys available. However, you will have access to surveys matched for you ( based on the info you provide when you sign up).
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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.