In addition to earning real cash and helping brands with critical marketing information such as consumers’ preferences, you can also earn so-called “spins”. You can use these to play the Billy the mascot’s Spin and Win game which will earn you additional money, survey tokens and sweepstakes. Consequently, you will bank even more cash after completing a survey.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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