How it works: YouGov is one of the world’s largest research companies, with over 5 million members worldwide. The company provides market research and polling for major corporations, as well as political campaigns — particularly in the United Kingdom, where their polls are frequently cited in the media. Most surveys take between 5 to 10 minutes, and earn you 1,000 points. For reference, 1,400 points is worth about $1.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.