This is a service owned and operated by a Kenyan company known as Simba Survey. The company works with local and international businesses, government agencies, research institutions, NGOs and universities to create and deploy flexible and scalable mobile surveys. The survey rates can move from a minimum of Ksh. 50 upwards. There are two types of surveys one can take; the cash reward surveys and the draw entry surveys. Members can withdraw their money directly via MPESA.

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When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
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