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I signed up for InBox Dollars, which led to a rabbit hole of sweepstakes and surveys, all of which, had the same 30 questions repeated 2-3 times in a single survey, punctuated by attempts at selling magazine subscriptions. One survey had a couple of telling questions. “Do you believe Trump is the best President America has ever had?” “Do you believe Hillary Clinton should be convicted of a crime?” and “Is Fox your main source of news?” I started getting an ungodly amount of spam emails and I can’t even count the number of spam calls, that are now growing at a rate of about 18 per day. I can’t block them fast enough, though one number has called 21 times in the past 3 days. 11 of those tries were yesterday. Today they only called 5 times… I just started mass spam dumping from my inbox. I don’t even care what’s in the message. If it’s not something I know. DELETE DELETE DELETE! I received a Netspend card in the mail today. Wasn’t able to activate it though.
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.