In addition to the free offers, there are “paid” offers, too. i.e. Buy a bouquet of flowers through an online florist, get $7.00 back in your InboxDollars account. Lots of similar cash back offers for subscription box services and eCommerce sites. If it’s something you were already interested in, it’s not bad. Otherwise, no point in spending (read: losing) money in order to make money.
You build your trait score simply by being active on the site and completing surveys. The surveys from Paid Viewpoints are some of the shortest surveys you’ll find. They even advertise that a survey will take only 2 – 3 minutes. In whatever case, even if a survey takes more than twice the advertised time, it will still be the shortest out there. On the average, they ask about 10 questions. To make things easy for you, they set a character limit for each survey answer (between 90 – 120).
When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
In a few cases, InboxDollars directed me to “exclusive offers” instead of straightforward surveys. One required me to give my name, address, phone number and birthdate to earn money and enter a sweepstakes for a Target gift card. Another time, I was prompted to give my email address and choose between Coke and Pepsi in exchange for $1 and a sweepstakes entry. I didn’t want to give my contact information to what appeared to be third-party sites, so I clicked out of these promotions.