IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.

Some users have also complained how after playing hours and hours of games on sites like Winster, their accounts were not credited, and upon contacting InboxDollars' customer support, were told that “it is not the company’s responsibility to determine playing time but the responsibility of their partners.” Some users have decried how after being inactive at InboxDollars for a few weeks or a month, their accounts were suspended and they were no longer able to receive paid emails.
As InboxDollars connects advertisers and consumers in a mutually beneficial fashion, there are limitless cash-earning options via signing up for various offers and newsletters. For example, you can earn $0.25 and beyond by opting in for free samples, $3 reward if you sign up for Target Redcard and a whopping $20 just by signing up for the Fabletics membership.
In addition to earning real cash and helping brands with critical marketing information such as consumers’ preferences, you can also earn so-called “spins”. You can use these to play the Billy the mascot’s Spin and Win game which will earn you additional money, survey tokens and sweepstakes. Consequently, you will bank even more cash after completing a survey.
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In a few cases, InboxDollars directed me to “exclusive offers” instead of straightforward surveys. One required me to give my name, address, phone number and birthdate to earn money and enter a sweepstakes for a Target gift card. Another time, I was prompted to give my email address and choose between Coke and Pepsi in exchange for $1 and a sweepstakes entry. I didn’t want to give my contact information to what appeared to be third-party sites, so I clicked out of these promotions.
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