When brands want to find out what consumers think about their product and services, they turn to market research companies. Market research companies are the ones actually administering the surveys on behalf of the corporations looking for data/feedback. Think of online surveys as a type of focus group, except in this case, everything is done online.
The only reason Springboard didn’t rank higher on our list is because some users have reported a fairly limited supply of available surveys, making it difficult to reach the $50 minimum cashout threshold. However, the availability of surveys depends on your demographics — so my recommendation is to join, making sure your profile is 100% complete, and then see if enough opportunities come your way to make it worth your while.
Like other sites we tested, InboxDollars is a survey aggregator. So clicking on a survey opportunity typically redirects you to a third-party site. In most cases, I was led to a typical survey setup: starter questions about my age, gender and ZIP code, followed by either a disqualification or questions on a specific topic. A few survey topics I covered include McDonald’s, insurance and grocery stores.
They claim to also offer paid product testing opportunities. But it’s not really paid product testing, but more of getting cash back. Basically, besides surveys, you can purchase products and services through their portal and earn a certain amount of cash back for every dollar you spend. If you were going to buy something already, it’s a great way to get some of the cash back. But don’t just buy something because of the cashback.

