IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
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How it works: LifePoints is the survey platform of a company called Lightspeed, which is owned by Kantar (one of the world’s largest market research and consumer data analytics firms). The platform was formed as a merger of two of the company’s other products, MySurvey and Global Test Market, and gives users a variety of ways to earn points that can be redeemed for cash:
In a few cases, InboxDollars directed me to “exclusive offers” instead of straightforward surveys. One required me to give my name, address, phone number and birthdate to earn money and enter a sweepstakes for a Target gift card. Another time, I was prompted to give my email address and choose between Coke and Pepsi in exchange for $1 and a sweepstakes entry. I didn’t want to give my contact information to what appeared to be third-party sites, so I clicked out of these promotions.

