IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
However, being sent the survey invitations does not mean you’ll complete the survey; you have to qualify for it first. Qualifying for surveys is one problems in survey sites. If you do not qualify, you won’t complete the survey, which means you won’t earn. Harris Poll makes sure that disqualification from surveys do not leave you empty by still awarding you 15 reward points even when you are disqualified from a survey.