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Zinnia Pendant by Modiss



Zinnia Pendant by Modiss



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Product Description :

Woody warmth. Organic in both form and material, the Modiss Zinnia Pendant repurposes a recycled composite of ash, beech, grey oak and ebony to fashion a supple suspension fixture that evokes leafy environs. Wood veneer is used to craft the petaled pendants, a sustainable medium that allows light to softly permeate the naturally textured shades while offering direct downlight. Barcelona-based Modiss is the woman in black, the one you want to get to know, see how she organizes her medicine cabinet. A contemporary lighting company that began in 1995, Modiss seeks to capture the very essence of the dangerous femme fatale in all her various forms. From curvaceous floor lamps to crystal chandeliers, lighting fixtures by Modiss are luxurious, poetic, tempting, exclusive.

The portal which has done a business of Rs 400 Crore in last fiscal year is eyeing a turnover of Rs 800 Crore. Northeast India accounts for Rs 10 Crore of the company's business and company is targeting around Rs 25 Crore business in this fiscal year from the region.

With the growing size of e-commerce business, Assam government is working on the law to tax the online shopping transactions.

Ashutosh Lawania, Co-founder, Myntra who was in Guwahati on Thursday said, "There has been a steady increase in the number of online shoppers from Dibrugarh, Jorhat, Sibsagar and Tinsukia in Assam in the past few months. The study also revealed that Myntra.com receives around 350 - 400 orders per day from Assam."

Lawania added, "Youngsters today are extremely fashion conscious and tech savvy here. Assam has always been known to be loyal markets. In Assam, men prefer to shop for smart casuals and footwear while women prefer to shop for western and ethnic wear online."

He said the study stated that over 68% of shoppers on Myntra are men while women account for 32%. The average age of these shoppers is 25 years. "Myntra also recently opened its delivery centre in Guwahati and offers services to over 50 different locations using third party couriers. Other states covered in this region are Meghalaya, Mizoram, Nagaland, Tripura and Arunachal Pradesh."

The e-commerce trade of India is US$2 billion while size of this business in China is $190 billion. Lawania added, "By 2020 India will be around $80 billion market. There are 150 million internet users in India."

Lawania said that portal gets around 12000 orders every day whereas the number of hits to the portal every day is 5 lakh. "The conversion rate is two to three percent while in Western countries it is 5 percent. Earlier around 55 percent of the business use to come from metro cities now the trend is non metro cities is generating 55 percent of the business while metros are generating 45 percent."

He added, "We are exploring the possibility of putting the niche designs of Rajasthan in the portal and we will explore if similar thing can be done here. We will tie up with boutiques.".
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