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Papyrus Chair by Kartell



Papyrus Chair by Kartell



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Product Description :

The Kartell Papyrus Chair designed by the Bouroullec brothers, is an admirable marriage of simplicity and refinement, grace and memory. Papyrus is a remake of the archetypical antique rush chair, from a time when chair structures were decisive and strong....read more below. Founded in 1949 by Giulio and Anna Castelli, Kartell has become the world leader—and innovator—in the realm of molded plastic furniture. Headquartered in Italy, Kartell works with designers worldwide to create their distinctive line of modern furniture, lighting and accessories. Dedication to discovering and employing new technologies and manufacturing methods results in a growing line of durable, stylish and cutting edge products.

The portal which has done a business of Rs 400 Crore in last fiscal year is eyeing a turnover of Rs 800 Crore. Northeast India accounts for Rs 10 Crore of the company's business and company is targeting around Rs 25 Crore business in this fiscal year from the region.

With the growing size of e-commerce business, Assam government is working on the law to tax the online shopping transactions.

Ashutosh Lawania, Co-founder, Myntra who was in Guwahati on Thursday said, "There has been a steady increase in the number of online shoppers from Dibrugarh, Jorhat, Sibsagar and Tinsukia in Assam in the past few months. The study also revealed that Myntra.com receives around 350 - 400 orders per day from Assam."

Lawania added, "Youngsters today are extremely fashion conscious and tech savvy here. Assam has always been known to be loyal markets. In Assam, men prefer to shop for smart casuals and footwear while women prefer to shop for western and ethnic wear online."

He said the study stated that over 68% of shoppers on Myntra are men while women account for 32%. The average age of these shoppers is 25 years. "Myntra also recently opened its delivery centre in Guwahati and offers services to over 50 different locations using third party couriers. Other states covered in this region are Meghalaya, Mizoram, Nagaland, Tripura and Arunachal Pradesh."

The e-commerce trade of India is US$2 billion while size of this business in China is $190 billion. Lawania added, "By 2020 India will be around $80 billion market. There are 150 million internet users in India."

Lawania said that portal gets around 12000 orders every day whereas the number of hits to the portal every day is 5 lakh. "The conversion rate is two to three percent while in Western countries it is 5 percent. Earlier around 55 percent of the business use to come from metro cities now the trend is non metro cities is generating 55 percent of the business while metros are generating 45 percent."

He added, "We are exploring the possibility of putting the niche designs of Rajasthan in the portal and we will explore if similar thing can be done here. We will tie up with boutiques.".
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