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Paramount Lounge Chair by Blu Dot



Paramount Lounge Chair by Blu Dot



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Product Description :

Visually yummy, physically welcoming. The Blu Dot Paramount Lounge Chair presents a classic option for your contemporary tush. Comfy as your favorite pair of jeans yet chic as that little black dress, watch as it steals the spotlight in living rooms coast to coast. In 1997, Blu Dot was established in Minneapolis by three college friends with a shared passion for art, architecture and design. Then and today, their goal is to bring good design to as many people as possible, collaborating to create modern home furnishings and accessories that are useful, affordable and exceedingly desirable.

The portal which has done a business of Rs 400 Crore in last fiscal year is eyeing a turnover of Rs 800 Crore. Northeast India accounts for Rs 10 Crore of the company's business and company is targeting around Rs 25 Crore business in this fiscal year from the region.

With the growing size of e-commerce business, Assam government is working on the law to tax the online shopping transactions.

Ashutosh Lawania, Co-founder, Myntra who was in Guwahati on Thursday said, "There has been a steady increase in the number of online shoppers from Dibrugarh, Jorhat, Sibsagar and Tinsukia in Assam in the past few months. The study also revealed that Myntra.com receives around 350 - 400 orders per day from Assam."

Lawania added, "Youngsters today are extremely fashion conscious and tech savvy here. Assam has always been known to be loyal markets. In Assam, men prefer to shop for smart casuals and footwear while women prefer to shop for western and ethnic wear online."

He said the study stated that over 68% of shoppers on Myntra are men while women account for 32%. The average age of these shoppers is 25 years. "Myntra also recently opened its delivery centre in Guwahati and offers services to over 50 different locations using third party couriers. Other states covered in this region are Meghalaya, Mizoram, Nagaland, Tripura and Arunachal Pradesh."

The e-commerce trade of India is US$2 billion while size of this business in China is $190 billion. Lawania added, "By 2020 India will be around $80 billion market. There are 150 million internet users in India."

Lawania said that portal gets around 12000 orders every day whereas the number of hits to the portal every day is 5 lakh. "The conversion rate is two to three percent while in Western countries it is 5 percent. Earlier around 55 percent of the business use to come from metro cities now the trend is non metro cities is generating 55 percent of the business while metros are generating 45 percent."

He added, "We are exploring the possibility of putting the niche designs of Rajasthan in the portal and we will explore if similar thing can be done here. We will tie up with boutiques.".
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