(G)I-DLE Turns a Sleepy Desert Town Into a Fun-Filled Dance Party in ‘DUMDi DUMDi’ Video

(G)I-DLE proved they can connect in any situation–and turn the dullest moments into fun ones.

In the accompanying video for their thumping new single “DUMDi DUMDi,” the girls are seen in an outdated desert town at a sleepy motel. They all arrive at the motel in different ways and have their own roles in society, but end up coming together and having the time of their lives.

“Every night every mind every time every sign / Wherever we go, it’s tropical night here / A scorching day strong of wind of scorching night sea / An unforgettable burning night,” they sing in the chorus.

A statement at the start of the clip explains the theme perfectly: “When the sun strikes the heart of the desert, the wandering souls come across each other at an outdated motel where human vestiges are barely traceable… There is a special life story behind each soul, and together, they end up spending the most burningly compelling day of their lives.”

“DUMDi DUMDi” come just days after (G)I-DLE received a best K-pop nomination for their “Oh my god” music video at the 2020 MTV Video Music Awards. Watch the new visual below.


Did you like this article? You can read it and many others @ Billboard.com!

From The S3 Music Community

Check out posts from our own content writers


Here's the latest news

Peloton is reportedly getting ready to add to its product lineup with two new products at either end of its pricing spectrum, according to Bloomberg. The workout tech company is planning both a cheaper, entry-level smart treadmill, and a higher-end...

Steven Severin, co-owner of Neumos in Seattle, says venues are appealing to the state government now that the federal government is out until mid-September. As co-owner of Seattle’s popular independent venue Neumos in Capitol Hill, Steven Severin has been a staple in...

The Marshmello x Demi Lovato collab we’ve all been waiting for is coming soon. In the promo below, which just so happens to be Demi’s favorite to date, Mello is getting roasted on social media, quite literally. It seems fans...

Labor Day is around the corner and Billboard is hooking up readers with a work or money-related Latin playlist to enjoy over the long weekend. The national holiday celebrates the American labor movement and the contributions that workers have made to...

Over the last decade, the hip-hop community has witnessed Travis Scott emerge as one of the biggest rappers in the world. His intoxicating sound has revolutionized trap music while he's consistently paid homage to the chopped-and-screwed roots that are native...

Load More
Share via
Copy link
Powered by Social Snap