Title: Product Distribution Strategies
Course: Demo 1

Q: What is the primary purpose of product placement?
- to assemble inputs that go into the production process
- to increase consumer awareness of products
- to get products to the consumer
A: to get products to the consumer

Q: What primary task(s) are associated with product placement (also known as distribution)?
- physically distribute goods through the distribution channel
- select, develop and manage the distribution channel
- price products appropriately for the distribution channel
A: physically distribute goods through the distribution channel; select, develop and manage the distribution channel

Q: M&Ms are a popular candy snack people can buy almost anywhere in the U.S. M&Ms’ degree of placement is ________.
- selective
- integrated
- intensive
A: intensive

Q: Kate Spade handbags are available in Kate Spade boutiques as well as upscale department stores and some off-price retailers. What is the degree of placement for Kate Spade handbags?
- intensive
- exclusive
- selective
A: selective

Q: Which factor(s) should marketers consider as they identify the optimal distribution channel?
- Who are your target consumers and where do they like to shop?
- Will this channel reach enough consumers?
- How long will it take to get the product into the customer’s hands?
A: Who are your target consumers and where do they like to shop?; Will this channel reach enough consumers?; How long will it take to get the product into the customer’s hands?

Q: In indirect distribution channels, the three types of intermediaries include:
- wholesalers, retailers, ecommerce outlets
- importers, exporters, retailers
- importers, wholesalers, retailers
A: importers, wholesalers, retailers

Q: Junia grows organic strawberries on her family-owned farm and sells them throughout spring and summer at local farmers’ markets. What type of distribution channel does she use?
- indirect
- specialty
- direct
A: direct

Q: Fernando sells collectible baseball cards online through eBay and other online marketplaces. This is considered what type of distribution channel?
- direct
- indirect
- specialty
A: specialty

Q: Alexi makes handcrafted pens from specialty woods. He loves the craftsmanship of this work, but he doesn’t want to deal with the hassles of manning and marketing a storefront to sell his pens or setting up an online shop. What type of distribution channels should he explore?
- direct
- specialty
- indirect
A: indirect