Title: External Marketing Environment
Course: Demo 1

Q: The external marketing environment consists of forces over which marketers ________.
- have absolute control
- can exercise control if they plan ahead
- have little if any control
A: have little if any control

Q: Which of the following are components of the external marketing environment?
- political and regulatory environment
- economic environment
- technological environment
A: political and regulatory environment; economic environment; technological environment

Q: Which of the following are components of the external marketing environment?
- competitive environment
- social and cultural environment
- management environment
A: competitive environment; social and cultural environment

Q: Facing tough competition in the mobile application market, John’s employer assigns him to monitor the competitive environment. Examples of competitive activity he should monitor in the external marketing environment include:
- new product features and enhancements
- advertising, promotions, and media coverage
- government regulations around data privacy
A: new product features and enhancements; advertising, promotions, and media coverage

Q: Changes in the technological environment may affect:
- where and how people shop for products
- how people learn about products
- what products people buy
A: where and how people shop for products; how people learn about products; what products people buy

Q: In the United States, the federal government took action to ban advertising of tobacco products on television and radio in 1970. Since then, the industry has faced a growing number of restrictions around promotional activity such as a ban on sponsoring sporting and entertainment events, prohibiting free samples, and limits on package sizes to eliminate lower-cost “kiddie packs.” These are all examples of which factor(s) in the external marketing environment?
- competitive environment
- social and cultural environment
- government and regulatory environment
A: government and regulatory environment

Q: Forces in the economic environment that can affect marketing planning and activity include:
- interest rates and inflation rates
- cycles of economic growth and recession
- pricing of competitors’ products
A: interest rates and inflation rates; cycles of economic growth and recession

Q: For marketing to be successful, companies need to understand ________, the decision process individuals go through when they are selecting, purchasing and using a product.
- demographic shifts
- social influences
- consumer behavior
A: consumer behavior

Q: The buying process does NOT include:
- evaluation
- need recognition
- generational adaptation
A: generational adaptation

Q: Which of the following correctly lists all five steps that are part of the buying process?
- information search, need recognition, benefit alignment, selection, post-purchase evaluation
- environmental scanning, need recognition, research, purchase, post-purchase evaluation
- need recognition, information search, evaluation, purchase, post-purchase evaluation
A: need recognition, information search, evaluation, purchase, post-purchase evaluation