Title: Social Media Marketing
Course: Demo 1

Q: What makes social media fundamentally different from traditional media?
- social media are designed for interaction, while traditional media are designed for one-way communication
- it is easier to track how people view and use social media, as compared to traditional media
- social media content is far more expensive to produce and publish, compared to traditional media
A: social media are designed for interaction, while traditional media are designed for one-way communication; it is easier to track how people view and use social media, as compared to traditional media

Q: Which of the following are advantages of using social media for marketing purposes?
- it is easy to listen and learn from communities interacting with your brand
- it is possible to generate a lot of buzz without a lot of expense
- absolute control of the message is possible in social media
A: it is easy to listen and learn from communities interacting with your brand; it is possible to generate a lot of buzz without a lot of expense

Q: Which of the following are disadvantages of using social media for marketing purposes?
- it is challenging to monitor and influence perceptions in a 24×7 media cycle
- cybersecurity and data privacy concerns are significant
- it is relatively expensive to create and publish content on social media
A: it is challenging to monitor and influence perceptions in a 24×7 media cycle; cybersecurity and data privacy concerns are significant

Q: In general, social media channels are ________ in influence, meaning their marketing potential is also ________.
- growing; decreasing
- declining; decreasing
- growing; increasing
A: growing; increasing

Q: According to the text, social media “zones” are a useful way to think about:
- the dramatically lower cost of creating and publishing content through social media
- how to allocate a growing portion of the promotion budget on social media marketing
- how people use different types of social media and where business and personal uses overlap
A: how people use different types of social media and where business and personal uses overlap

Q: Social media marketing is helping to drive significant changes in:
- how marketers use data to monitor consumer attitudes and behaviors
- how companies attract and recruit new employees
- how marketers are consolidating their focus on a small number of media tools
A: how marketers use data to monitor consumer attitudes and behaviors; how companies attract and recruit new employees