Title: Planning
Course: Demo 1

Q: The process of establishing an overall course of action for the company and aligning it to the company’s mission and values is known as;
- tactical planning
- contingency planning
- strategic planning
A: strategic planning

Q: The SWOT analysis examines an organization’s:
- sales, working capital, operating expenses and taxes
- strengths, weaknesses, operations and tactics
- strengths, weaknesses, opportunities and threats
A: strengths, weaknesses, opportunities and threats

Q: ________ are fundamental beliefs about what’s important. They guide members of the organization in determining what is and isn’t appropriate in conducting company activities.
- brand attributes
- goals and objectives
- core values
A: core values

Q: What is the purpose of a mission statement?
- It explains how the company was created.
- It defines who will do what in the company.
- It describes the purpose of the organization.
A: It describes the purpose of the organization.

Q: A company's mission statement should have what effect on its employees?
- Tt should instill fear and uncertainty.
- It should prompt employees to get additional training in order to stay at the workplace.
- It should inspire employees and resonate with their inner motivations.
A: It should inspire employees and resonate with their inner motivations.

Q: In the SWOT analysis, the initial focus on assessing the external environment helps managers better identify:
- threats to the company’s success
- opportunities that could benefit the company
- specific staffing and resource needs
A: threats to the company’s success; opportunities that could benefit the company

Q: Managers use the SWOT analysis to:
- realign the organization’s goals and objectives relative to the current business environment
- capitalize on opportunities by taking advantage of organizational strengths
- protect the organization from internal weaknesses and external threats that have been identified
A: realign the organization’s goals and objectives relative to the current business environment; capitalize on opportunities by taking advantage of organizational strengths; protect the organization from internal weaknesses and external threats that have been identified

Q: ________ are major accomplishments a firm wants to achieve over a longer period, while ________ are shorter-term performance targets aimed at achieving the ________.
- objectives; goals; objectives
- plans; objectives; goals
- goals; objectives; goals
A: goals; objectives; goals

Q: Tactical plans:
- break down strategic plans into manageable, shorter-term components
- specify activities and allocation of resources needed to implement the strategic plan
- provide highly detailed action steps to be taken by individuals or groups
A: break down strategic plans into manageable, shorter-term components; specify activities and allocation of resources needed to implement the strategic plan

Q: Contingency planning:
- trains teams to deal with emergencies and crises
- focus on providing detailed action steps that cover short periods (e.g., one week or one month)
- develops alternative courses of action in case anticipated change occurs
A: develops alternative courses of action in case anticipated change occurs

Q: During an emergency or crisis, an important focus of crisis management teams is to keep which stakeholder group(s) informed about the situation and the company’s response?
- employees
- news media and the general public
- government officials
A: employees; news media and the general public; government officials