Title: Managing Data
Course: Demo 1

Q: Accounting has collected data on the length of time it takes Wanda’s Widgets to pay its bill every month while sales has collected data about which model of widgets they purchased last quarter. Shipping has been tracking the number of orders that Wanda’s has returned over the last year. Belinda, the sales manager is going to make a personal visit to Wanda’s Widgets and needs information to inform her conversation with the owners. When she makes her request, the information manager will use the ________ to obtain the data to analyze.
- data mine
- enterprise resource planning system
- data warehouse
A: data warehouse

Q: A restaurant owner wants to analyze the effectiveness of the chain’s customer rewards program by analyzing data that has been collected about card usage, coupons redeemed by card members, and total dollars spent by reward card members. This use of data can be referred to as:
- a data warehouse.
- data pooling.
- data mining.
A: data mining.

Q: Felicia in accounting needs to determine the dollar amount of Thompson Manufacturing’s last twelve orders to decide if they should have a larger credit line. Marcia in sales wants to find out what item Thompson has been ordering for the most recent quarter. Blaine in marketing needs to find out how many people responded to an advertisement placed in a local newspaper. All of these individuals can obtain this data from the company’s ________.
- data mine
- enterprise resource planning system
- database
A: database

Q: In order to use data to inform decisions, the organization’s first step must be to:
- create a data warehouse.
- train employees in effective data mining techniques.
- capture the necessary data.
A: capture the necessary data.

Q: Companies analyze data to produce information about consumers such as their likes and dislikes, their shopping habits and demographics (age, address, gender) using which of the following processes?
- Establishing loyalty programs that track purchases and buying patterns
- Mining data warehouses that contain information about customers
- Placing tracking software within websites that record which areas within the website a potential customer visited.
A: Establishing loyalty programs that track purchases and buying patterns; Mining data warehouses that contain information about customers; Placing tracking software within websites that record which areas within the website a potential customer visited.

Q: When an organization is able to use data to target more profitable customers, it is an example of:
- customer relationship management.
- data warehousing.
- data mining.
A: data mining.

Q: Which of the following are common sources for data mining?
- internal data about customers
- transactional or sales data
- published government data
A: internal data about customers; transactional or sales data; published government data