Title: The Four Ps of Marketing
Course: Demo 1

Q: The "four Ps," also known as the marketing mix, consist of ________.
- product, packaging, placement, price
- product, planning, positioning, price
- product, promotion, place, price
A: product, promotion, place, price

Q: Which of the four Ps is defined as communication about an offering?
- Price
- Place
- Promotion
A: Promotion

Q: Which of the four Ps is defined as creating goods and services to offer customers?
- Promotion
- Place
- Product
A: Product

Q: Which of the four Ps is defined as setting the monetary amount charged and terms of exchange for a product or service?
- Promotion
- Place
- Price
A: Price

Q: Which of the four Ps is defined as delivering the product to a point at which the customer can purchase it?
- Price
- Promotion
- Place
A: Place

Q: Which of the following would make sense for a marketing team to consider when they’re working to improve "Product" (one of the four Ps of marketing)?
- product packaging
- different varieties offered
- methods of shipment for the product
A: product packaging; different varieties offered

Q: Shaun works for a company that produces mobile phone accessories. He’s been asked to propose a pricing strategy for a new line of phone cases. Which of the following would NOT belong in the pricing recommendations he will propose?
- wholesale and retail pricing for retail partners
- introductory, limited time promotional discounts
- in-store placement near checkout counters at selected retailers
A: in-store placement near checkout counters at selected retailers

Q: Alicia is the owner of an established hair salon. Recently she expanded to start offering spa services. Which of the following activities would be considered part of Promotion (one of the four Ps)?
- sponsoring a local dance team
- advertising on Facebook and in the local paper
- discounted pricing for first-time spa visits
A: sponsoring a local dance team; advertising on Facebook and in the local paper

Q: After opening a popular barbecue restaurant, Jake decides to bottle and sell his signature sweet BBQ sauce. Which questions will he answer as he makes decisions around Place (one of the four Ps)?
- Should I sell my sauce online, and if so, how would I do that?
- Besides my restaurant, which local shops would be interested in selling my sauce?
- What shape should the bottle be, and how should the label look?
A: Should I sell my sauce online, and if so, how would I do that?; Besides my restaurant, which local shops would be interested in selling my sauce?