He probably thinks books are boring because they’re not about him. This book is all about him in the form of a slick, stashed folding knife.
Give him hours spent assembling, shaping, and sanding an awesome folding knife. Also, minutes of looking for that tiny piece he dropped.
Remember that knife stashed in a book from earlier in the email? The book is back, but this knife is totally different. Email marketing magic!
He loved the Knife Making Project Kit you got him? Well, if it ain’t broken, don’t fix it…unless it’s this new knife. He’s supposed to fix it.