3 Simple Ways to Get More Offline Clients

Obtaining clients can appear to be a difficult challenge for
many businesses, entrepreneurs and freelancers. But the key
factor in obtaining these clients is to think outside of the
box.

Below are three simple ways to get more clients in order to
maximize your business's potential.

Encourage Referrals
 
Encourage your friends, family members and current clients
to give referrals. In return you could give a bonus for
every lead that converts.

Host a contest to reward the top referring person or
persons. Word-of-mouth referring is one of the best
marketing strategies as it is one of the least expensive,
yet most effective lead generators.
 
 
Attach Marketing Items to All Correspondence
 
When you send an email, make sure your signature lines
include all relevant contact/connect information, such as
Facebook, Twitter, LinkedIn and other social media profile
links.

Include a link to your blog or website with a short
description of a current or upcoming promotion of new
products and services. Additionally, attach your marketing
materials to invoices, payment reminders and other outgoing
correspondence.
 

Take Advantage of Free Advertising
 
Sites such as Craigslist and eBay are excellent channels of
scoring offline clients. It costs nothing to post an ad in
the general or small business sections of your local
Craigslist page. Many people forget to utilize eBay's free
classifieds to advertise.

To maximize your success of attracting potential customers,
make your ad more visually appealing with images. You don't
have to know Photoshop and other high-caliber software to do
so. If you're not looking to hire a freelancer to design
your ad but you are familiar with Microsoft PowerPoint or
Publisher, you can design your own ad and generate an HTML
code for your image by simply uploading it to sites such as
Photobucket.
 
 
Obtaining clients offline requires effort, consistency and
often creativity. When one strategy seems useless,
re-strategize by researching ways that have proven
effective. Make sure you have a marketing plan that includes
some current marketing trends and modify it accordingly.