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Most services charge using the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines like yahoo offer this service. SEO (Search Engine Optimization) This is among my favorite approaches to market my websites. Search engines cannot show you specifically what to complete to improve your placement in search engines engine results. If they did, obviously everyone would change they're websites to position high in the serp's. This would cause sites ranking high that are not relevant to your search. SEO is a science to numerous people, they study sites that rank high, formulate theories as to the reasons they rank high, test these theories on they're sites, and study the results. The three significant things for small businesses to do from an SEO standpoint are: 1. Key phrases: Research popular search phrases. Find out what search phrases people use when evaluating your product. You should define at least 6 key terms for your product or service. Many times these key phrases include manufacturers. For instance, if you sold shoes online, some of one's key phrases could be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your site with search term dense content. Make sure your website has the phrases you're defined in the 1st step repeated on your website. You can't just list your keywords and phrases; you need to incorporate them into your site elegantly. This can be done by rewriting your product descriptions and writing key phrase dense content. In addition to cooking sure your keywords and phrases exist within your content, make sure your articles is unique. If your posts can be found elsewhere on the net, you could be downgraded by the engines like google and other sites with the same content can get preference in the final results. 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