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NBA wife Warneshia Wallace's desire for shoes gets a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a company that encompasses both an actual shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and begin the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. in the Air Force from 2001 to 2007. How do you decide to begin a shoe-related business? I've had desire for shoes since I was a kid. Every time a new style arrived on the scene, I had to get them within my room and I didn't love the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't wish to work for anyone, so I desired to do something I love and I love shoes. How did the Air Force enable you to develop your business knowledge? I always wished to open a shoe store, as well as in the military I was enjoying the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the organization classes helpful and they are you going to open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting so the advice helped me make decisions in connection with marketing and also other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to master. It seems easy and simple to do but in the process if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as women who like to step out of the box. I do have shoes for every age and magnificence. Businesswomen and students will discover something that like as well as shoppers around the edgier side. A lot of older women will walk inside the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where does one buy shoes and would you look at new designers? Fallon Seaborn is the shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm ready to accept new designers. I look for different styles which might be unique and hard to get. Right now, shoppers should know [industry] prices seem stable. Click here for the Shoebox Boutique styles and sales. |