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Getting Started Selling Products Online Beginners Guide Like most smaller businesses your products or store has minimum national brand recognition. So how may you sell products online among the millions of other websites? Let this information serve as a guide to start selling your products or services online. There are an endless supply of tips and tricks to selling products online however the following are ones that I've had personal success with. Professional Web Design The look and feel and feel of one's website can have a great affect on people and also the confidence to purchase from you. Most folks are willing to make online purchases however with Internet fraud on the rise, you will need a professional a way to build confidence with your customers. When new customers visit your site they typically won't research your business before you make a purchase, they decide depending on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for further tips. Usability Usability is very closely tied to the design and layout of the website. Website usability will be the practice of creating your website as simple for customers to use as you can. If you would like potential customers to purchase your products or services, you need to make it easy for the crooks to locate your merchandise and find out any information they have to make the purchase. If customers can't locate products, descriptions, and prices quickly, they're going to go somewhere else. Many experts agree the the top websites allow viewers to navigate straight to products in three clicks. Once customer is ready to purchase, the checkout process should be streamlined. Make the consumer fill out only precisely what is required to make the sale with little extra. Don't display page after page more products, popups, questions, etc... This is only going to lead to more and more people exiting the checkout process prematurely. Once they have got made the decision to checkout, don't give them any reason to change they're mind. You must accept charge card payments for online sales. Giving customers multiple checkout choices enhance your chances of developing a sale but most customers will still want to acquire using they're plastic card. Services like Pay Pal allow users lacking an account to acquire from your internet site securely without having an account. SEM (Search Engine Marketing) SEM is usually the process of marketing your site by paying search engines like yahoo to display your ad when users seek out particular terms. These ads usually are not part of the search engines results; rather they may be displayed on page one, often times above as well as to the right of the organic search results. This marketing did very well for many companies but it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the quantity of times your ad is clicked PPC (Pay Per Click). Most large search engines offer the service. SEO (Search Engine Optimization) This is one of my favorite solutions to market my websites. Search engines cannot inform you specifically what to complete to raise your placement in search engine results. If they did, obviously everyone would change they're websites to position high in the serp's. This would cause sites ranking high that are not relevant to your research. SEO is really a science to many people, they study sites that gain a high position, formulate theories as to the reasons they rank high, test these theories on they're sites, and look at the results. The three essential things for small business owners to do from an SEO standpoint are: 1. Key phrases: Research popular keywords and phrases. Find out what keywords and phrases people use when searching for your product. You should define at the very least 6 search phrases for your products. Many times these key phrases include brandnames. For instance, in the event you sold shoes online, some of your respective key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your web site with search phrase dense content. Make sure your site has the phrases you're defined in step one repeated on your website. You can't just list your key phrases; you must incorporate them into your site elegantly. This can be achieved by rewriting your product descriptions and writing key phrase dense content. In addition to earning sure your search phrases exist inside your content, make sure your posts is unique. If your site content can be found elsewhere on the internet, you may be downgraded by the search engines like google and other sites with the exact same content gets preference in the results. Making your keywords and phrases relevant and your articles unique will raise your position in the final results. 3. Links: Getting one way links to your web site not only tell the engines like google that you exist but could increase they're trust within your website. The higher ranked site that is certainly linking to you the more trust you are going to inherit from that site. Getting links from sites, directories, blogs, and social networking sites that have similar content might help build trust with the search engines resulting in a higher position in the search results. Additionally creating articles and news releases which has a link back to your site will build trust with the search engines like google that your website is an expert on the subject at hand, thus increasing your ranking with these. There are many other tips, tricks, and rules to SEO along with the more you study and tweak your website the better your search engine results will likely be. Make sure everything you do won't have a negative affect in your ranking. Stay faraway from automated software or services that submit your site, link farms, spamming, sites that aren't easily navigated by search engines like google, sites which use frames, all flash sites, any black hat tricks, etc... Make sure you research anything before attempting it. Products Many people have found many ways to sell there products online. The following are two techniques that I are finding successful 1. Selling large ticket items at cost. This strategy is exactly how it sounds. If you may be the low price leader for your product or service this can generate sales and the ones linking to you. Obvously you will not make money selling products at cost, rather in the event the sale is done you make extra cash on accessories or at lease obtain a customer. Customers are loyal to websites they've got already purchased in, in particular when they received good service. 2. Selling unique or customizing your products or services. This can set you apart from others. You will have the foothold on the unique product and limit your competition if you customize your product or service. Your task would be to build the perception your unique or customized product is worth the expense (if any). Building value within your product will reduce your competition thereby increasing your chance of earning a sale. If you cannot produce your personal products, look for as many products to offer as possible, the more the better. This only increases your possibility of offering the product a client may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and ultizing keywords where possible. This can create uniqueness for your product or service increasing your ranking in the search engine results. This is truly a beginner's self-help guide to selling products online but following these tips will cause a solid foundation to develop on. |