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NBA wife Warneshia Wallace's passion for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing with an annual rate of about 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has put into the mix with The Shoe Box, an enterprise that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How do you decide to find a shoe-related business? I've had passion for shoes since I was a kid. Every time a new style arrived on the scene, I had to own them in my room and I didn't care about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't desire to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force help you develop your small business knowledge? I always planned to open a shoe store, along with the military I was enjoying the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the company classes helpful and therefore are you gonna open an extra shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting therefore the advice solved the problem make decisions linked to marketing and also other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to understand. It seems simple and easy to do but along the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, and for women who prefer to step out of the box. I really have shoes for every age and type. Businesswomen and students will see something that like as well as shoppers for the edgier side. A lots of older women will walk inside the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where would you buy shoes and would you look at new designers? Fallon Seaborn is my personal shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm open to new designers. I try to find different styles that are unique and hard to obtain. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers.