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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started for the glorious odor of new leather, mixed with rubber and Velcro!). Pretty all-around heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that bit of sneaker-heaven and provide it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' football team, he's and a consummate professional who can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, due to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to talk about how he turned his very own sneaker obsession in a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together 1 day and just put it together. People appear to like it in order that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will see a huge interest in them. So we find a method to buy them from retail stores and then mark them up once we have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can do this because there's such an enormous demand and you can't go in a retail store and buy them. So, the only choice is to get it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I wouldn't like to sit looking at Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have those who do sit beyond stores on release day after which once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely any sort of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who has the time for you to sit before a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit down out looking at stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's just one of the many ways we're able to get the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've accumulated friends as well as a network of men and women like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to get as many shoes as you possibly can and at the same time frame I'm effortlessly my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've designed a business from the hobby. Noah: Definitely, because it all started with an interest during these type of limited-edition shoes. And then realizing that there were a big potential possibility to create a business making a little money. But everything originated as a spare time activity of collecting and wearing this footwear. So, it is a business as well as a hobby at the same time frame. Q: When did you start it and exactly how old have you been? Noah: Well I was 20 years old and I started the company in April of 2013. Q: Do you remember the complete moment the idea sparked? Noah: It started when my dad and I were outside a Finish Line one night, where we were holding doing a raffle so we were able to pick-up two pairs of Air Jordans. As soon even as walked out in the store some people stopped us and offered us an enormous $150 dollars over-retail for the children. We were like, 'Wow did that basically just happen'? It motivated my father too because usually whenever you tell a parent or gaurdian about doing something similar to this they would say, 'Nah, there is not any way! You can't go purchase a shoe that's in a local store and resell it for more.' But as soon as somebody about the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that really kind of lit the spark for everything. Q: It really allows you have your dad on your side doesn't it? Noah: Yeah it definitely did assist to have dad on my side. When someone my age is starting off they won't have the revenue to be able to purchase 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a large help. But, my parents are always supportive of whatever I do. When I told my father I wanted to do this, he was all for this because when I was a younger kid I had another business anf the husband saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was a very large profit. It was form of tough to locate a buyer so when we found one for your price it had been satisfying. And we were able to have a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that at this time. We possess a shoe called the Nike Air Yeezy which is a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling while on an average of about $4,000 to $5,000 dollars. We have one pair inside our hands right now and that we're just waiting to discover the right buyer that will pull the trigger. But that's definitely our most beneficial shoe that we've ever had. Q: How do you begin selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it within our possession somewhat over a month as well as the challenge with a shoe similar to this is you must be careful regarding how you flip it because with such an enormous demand, it's dangerous to fulfill up to get a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you earn? Noah: I'll occasionally buy myself clothes but most in the money is store in my bank account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But in addition to that, I just input it away for college. Q: How amazed are you once you sit back and discover the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me having one of these car.' It's just great to see efforts pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually people who I'll bring with me at night to get shoes and I'll outlay cash for coming with me. I'll text them some nights and say, 'Hey you guys down to go to Los Angeles when camping this weekend to grab some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't even want to be paid given it's just a thrilling experience to go as a result of these populated areas and to be around these those who are crazy for sneakers. And it's fun to steer out of the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got a." So my pals have definitely helped me be where I am today and still have been a resource of support and have solved the problem throughout all of it. And the beauty of it is, some of my buddies have actually started their very own sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout all the group of my buddies and to find out them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised once they find out that you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything believe that it's really cool a thief younger than them may be doing something similar to this. Q: The testimonial page on the website is merely photo after photo of super-stoked people exposing the shoes they purchased from you. How satisfying is the fact that? Noah: The customer appreciation is quite cool. That's one with the best parts is to find out the customer testimonials. They're really a major help to we and its rewarding whenever we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that pulls a lot of other those who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they know what they're doing.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework and when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me regarding their order or about these comfortable shoes that are released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've kind of found that balance. I devote some time out with a certain hour to resolve emails, to get back to customers, and to post up on social websites. Then naturally, I get other time for it to do school work and other things which might be more important. Q: Time management is definitely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after secondary school? Noah: I don't know what college I want to visit yet, but I plan to travel right into a 4-year school. I also consider hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with the Business or Computer Science Major and hopefully have other businesses in my hands during those times. Q: Who are a few of your influences or people that have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the website. It's inspiring to find out how successful they are and how they're in a position to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found ways to be successful. Q: What have you learned is one of the most important aspect of creating a successful at-home business? Noah: How big social websites is in regards to how it can help a company. I started last year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one with the most important factors for just about any business nowadays. Also the importance of good customer satisfaction is huge. Like I said earlier, because the shoes are so expensive, folks are sometimes afraid to spend much money. I would be nervous too if I was spending $400 dollars or even more. When you contact a customer, you will be making them feel comfortable regarding purchase. So, without a doubt social media and good customer care are the two most critical things in having a small business. Q: A lot of young people think about starting their own business or doing something entrepreneurial just like you. What sort of advice would you give a young individual that has a really good idea and wants to go to the next level? Noah: I would tell others to look around and discover what other people are doing. Because when I was starting the business enterprise, I analyzed to other resellers and learned from their website. So one of the most important things is always to take advice and learn from others and build upon that. And also, never be afraid of just starting. Get out there and get it going. Because you can have a lot of thoughts when creating a company and be thinking, 'I want to do this and I want to do that.' But you just have to go and do it. Eventually all this works out. So my advice can be learn and take advice from others and rely on yourself and be afraid to only start. Take a chance and start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more about Vitale Kicks and take a look at their extensive variety of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |