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NBA wife Warneshia Wallace's desire for shoes turns into a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing in an annual rate of around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a business that encompasses both an actual shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and start up the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How do you decide to begin a shoe-related business? I've had passion for shoes since I was a kid. Every time a new style arrived, I had to get them within my room and I didn't care about the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force enable you to develop your company knowledge? I always planned to open a shoe store, as well as in the military I was enjoying the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the company classes helpful and are you planning to open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a problem budgeting therefore the advice solved the problem make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to learn. It seems easy and simple to do but in the process if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, and then for women who want to step out of this area. I do have shoes for every age and elegance. Businesswomen and students will find something that like as well as shoppers around the edgier side. A great deal of older women will walk inside the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and can you look at new designers? Fallon Seaborn is my personal shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm ready to accept new designers. I look for different styles that are unique and hard to acquire. Right now, shoppers ought to know [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases. |