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	 Apex  Essence Ornamented Slip On - Black Alligator Textured Leather

	 Apex  Essence Ornamented Slip On - Black Alligator Textured Leather
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started on the glorious smell of new leather, when combined rubber and Velcro!). Pretty all-around heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that piece of sneaker-heaven and produce it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' soccer team, he's another consummate professional who are able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in income, due to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down using the young entrepreneur to have a chat about how he turned their own sneaker obsession in a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together eventually and just assemble it. People appear to like it so it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge need for them. So we find a method to buy them from retail stores and then mark them up after we have them inside our hands. So, say we have a shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a huge demand so you can't go in to a retail store and get them. So, the one choice is to get it from your so-called reseller, that's somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I shouldn't sit looking at Undefeated for two days, I can phone you up? Noah: Yeah, exactly. We actually have individuals who do sit away from stores on release day and then once they have the shoes we'll sell them slightly over retail. So yeah, definitely any kind of shoe as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's worth the mark-up there because who's the time for you to sit in front of a store for the? Noah: Yeah, definitely. Q: So do you employ people to take a seat out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are a few other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've piled up friends along with a network of individuals like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to obtain as many shoes as possible and at one time I'm with all of my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've created a business from a hobby. Noah: Definitely, given it all started with an interest of these type of limited-edition shoes. And then realizing that there were a big potential possiblity to create a business making a little money. But all of it originated as a hobby of collecting and wearing these shoes. So, it definitely is a business and a hobby at once. Q: When have you start it and how old were you? Noah: Well I was 15 years old and I started the organization in April of 2013. Q: Do you remember the complete moment the theory sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these were doing a raffle and we were able to pick-up two pairs of Air Jordans. As soon even as we walked out in the store some people stopped us and offered us an enormous $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated dad too because usually once you tell a parent or gaurdian about doing something similar to this they would say, 'Nah, there isn't any way! You can't go purchase a shoe that's in local store and resell it for further.' But after somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really really helps to have your dad in your side doesn't it? Noah: Yeah it really is did assistance to have dad on my side. When someone my age is starting off they'll not have the revenue to be able to get 100 pairs of shoes. So having my dad to help me out (and his awesome credit card) was definitely a big help. But, my parents will almost always be supportive of whatever I do. When I told dad I wanted to achieve this, he was all correctly because when I was a younger kid I had another business anf the husband saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was obviously a very large profit. It was type of tough to locate a buyer then when we found one for that price it had been satisfying. And we were able to acquire a couple pairs of people. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're implementing that right this moment. We use a shoe referred to as Nike Air Yeezy that's a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling with an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and that we're just waiting to find the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've ever had. Q: How do you go about selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it within our possession just a little over a month as well as the challenge with a shoe this way is you should be careful about how precisely you sell it because with such an enormous demand, it's dangerous to satisfy up to get a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with the profits you earn? Noah: I'll occasionally buy myself clothes but most of the money is store in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just use it away for college. Q: How amazed are you whenever you sit back and find out the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see efforts pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my friends are actually people who I'll bring with me at night to pick-up shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey everyone down to visit Los Angeles beside me this weekend to grab some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even desire to be paid as it's merely a thrilling experience to go as a result of these populated areas and be around these those who are crazy for sneakers. And it's fun just to walk out in the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got a." So my girlfriends have definitely helped me be where I am today and still have been an origin of support and have reduced the problem throughout all this. And beauty of it is, some of my pals have actually started their own sneaker reselling businesses on a smaller level. It's cool to see that influence spread throughout each of the group of my friends and to view them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised after they find out you are a high school kid? Noah: Well, I only tell people I'm near to but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that a person younger than them may be doing similar to this. Q: The testimonial page in your website is merely photo after photo of super-stoked people exposing the shoes they purchased from you. How satisfying is the fact that? Noah: The customer appreciation is pretty cool. That's one of the best parts is to view the customer testimonials. They're really a large help to we and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other individuals who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework so when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about the shoes that are released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've type of found that balance. I devote some time out with a certain hour to respond to emails, to acquire back to customers, and post up on social websites. Then obviously, I take out other time for it to do school work and other things which might be more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to go right in a 4-year school. I also intend on hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my hands during those times. Q: Who are several of your influences or individuals who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to find out how successful they are and how they're capable of help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is one of the most important aspect of creating a successful at-home business? Noah: How big social media marketing is in terms of how it can help an enterprise. I started this past year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one from the most important factors for virtually any business today. Also the need for good customer support is huge. Like I said earlier, because these shoes are so expensive, everyone is sometimes afraid to spend so much money. I will be nervous too if I was spending $400 dollars or higher. When you speak with a customer, you are making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer support are the two most critical things in having a business. Q: A lot of young people think of starting their own business or doing something entrepreneurial like you. What kind of advice could you give a young one who has a really good idea and wants to go on it to the next level? Noah: I would tell others to check around to see what other everyone is doing. Because when I was starting the organization, I explored to other resellers and learned from their website. So one from the most important things would be to take advice and examine other coffee shops and build upon that. And also, do not be afraid of just getting started. Get out there and get it going. Because you can have a lot of thoughts when creating a company and be thinking, 'I want to achieve this and I want to complete that.' But you just have to visit and do it. Eventually it all works out. So my advice will be learn and take advice from others and believe in yourself and don't be afraid to just start. Take a chance and start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just take action! To learn more about Vitale Kicks also to take a look at their extensive assortment of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Apex Essence Ornamented Slip On - Black Alligator Textured Leather