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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started on the glorious odor of new leather, mixed with rubber and Velcro!). Pretty near heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that bit of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' soccer team, he's also a consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, thanks to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down while using young entrepreneur to have a chat about how he turned his very own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together 1 day and just assemble it. People appear to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will see a huge requirement for them. So we find a means to buy them from retail stores and then mark them up after we have them in our hands. So, say you will find there's shoe that retails for $160 dollars, and it is sold out to get all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can perform this because there's such an enormous demand so you can't go right into a retail store and purchase them. So, the only real choice is to buy it from a so-called reseller, that's somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't want to sit before Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have individuals who do sit beyond stores on release day and then once they obtain the shoes we'll sell them a little bit over retail. So yeah, definitely any type of shoe as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's really worth the mark-up there because who has the time and energy to sit in front of a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit down out before stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to have the shoes. Q: What are a few other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've piled up friends along with a network of men and women like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to have as many shoes as you possibly can and at once I'm effortlessly my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've designed a business from your hobby. Noah: Definitely, because it all started with an interest of these type of limited-edition shoes. And then realizing that there was clearly a big potential possibility to create a business and make a little money. But all of it originated as an activity of collecting and wearing these shoes. So, it definitely is a business as well as a hobby at the same time frame. Q: When do you start it and the way old were you? Noah: Well I was 15 years old and I started the business in April of 2013. Q: Do you remember the exact moment the theory sparked? Noah: It started when my pops and I were away from a Finish Line one night, where these were doing a raffle and now we were able to grab two pairs of Air Jordans. As soon even as walked out of the store some people stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated dad too because usually if you tell a mother or father about doing something like this they might say, 'Nah, there isn't any way! You can't go obtain a shoe that's in a local store and resell it to get more.' But the moment somebody for the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars at this time," I think that truly kind of lit the spark for everything. Q: It really allows you have your dad in your side right? Noah: Yeah its did assist to have my dad on my side. When someone my age is starting off they will not have the revenue to be able to get 100 pairs of shoes. So having my dad to help me out (with his fantastic credit card) was definitely a major help. But, my parents will almost always be supportive of whatever I do. When I told my father I wanted to do this, he was all because of it because when I would be a younger kid I had another business and he saw how well I did your. Q: What's the priciest shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was type of tough to discover a buyer then when we found one for that price it turned out satisfying. And we were able to obtain a couple pairs of the. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that at this time. We possess a shoe referred to as Nike Air Yeezy that is a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of around $4,000 to $5,000 dollars. We have one pair within our hands right now so we're just waiting to obtain the right buyer which will pull the trigger. But that's definitely our best shoe that we've had. Q: How do you begin selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it within our possession a bit over a month and the challenge with a shoe such as this is you need to be careful about how you sell it off because with such a tremendous demand, it's dangerous in order to meet up for a shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is set aside in my banking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But in addition to that, I just put it away for college. Q: How amazed are you when you sit back to see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see hard work pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my girlfriends are actually those who I'll bring beside me to pick-up shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey everyone down to go to Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they do not even need to be paid because it's merely a thrilling experience to go into these populated areas and also to be around these people that are crazy for sneakers. And it's fun simply to walk out of the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got that or this." So my friends have definitely helped me be where I am today and still have been an origin of support and have taught me to be throughout all of it. And an important feature about it is, some of my friends have actually started their particular sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout all the group of my pals and to view them have success too in what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised whenever they find out you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do inform them I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them may be doing something similar to this. Q: The testimonial page on the website is definitely photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is quite cool. That's one with the best parts is to find out the customer testimonials. They're really a big help to our company and its rewarding if we get those back. Sometimes we'll even share discounts if customers post a testimonial because that pulls a lot of other those who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework then when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me regarding order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard looking to balance all of that. But I think I've type of found that balance. I require time out at the certain hour to deal to emails, to get back to customers, and to post up on social media marketing. Then obviously, I take out other time for it to do class work and other things that are more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after senior high school? Noah: I don't know what college I want to visit yet, but I plan to visit right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of secondary school. But I definitely will visit college with the Business or Computer Science Major and hopefully have other businesses in my hands at that time. Q: Who are a number of your influences or those who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the. It's inspiring to find out how successful they are and just how they're capable of help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important facet of creating a successful at-home business? Noah: How big social networking is in regards to how it can help a small business. I started a year ago with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one with the most important factors for any business currently. Also the need for good customer service is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or higher. When you contact a customer, you make them feel comfortable about their purchase. So, without a doubt social media marketing and good customer satisfaction are the two most significant things in having a business. Q: A lot of young people think of starting their own business or doing something entrepreneurial just like you. What form of advice could you give a young one who has a excellent idea and wants to go on it to the next level? Noah: I would tell others to look around and find out what other folks are doing. Because when I was starting the business enterprise, I looked up to other resellers and learned from them. So one with the most important things would be to take advice and learn from others and build upon that. And also, do not be afraid of just starting out. Get out there and have it going. Because you can have countless thoughts when creating a business and be thinking, 'I want to do this and I want to do that.' But you just have to visit and undertake it. Eventually everything works out. So my advice can be learn and take advice from others and rely on yourself and be afraid to merely start. Take a chance and simply start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out more on Vitale Kicks and to take a look at their extensive variety of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |