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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh kicks (don't even get me started about the glorious give an impression of new leather, when combined rubber and Velcro!). Pretty near heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that bit of sneaker-heaven and bring it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's another consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, because of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down using the young entrepreneur to talk about how he turned his own sneaker obsession into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together eventually and just assemble it. People manage to like it so that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, there'll be a huge need for them. So we find a way to buy them from retail stores and then mark them up even as have them in our hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out in stores all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand so you can't go into a retail store and purchase them. So, the sole choice is to get it from your so-called reseller, that is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I wouldn't like to sit facing Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have individuals who do sit outside of stores on release day and then once they receive the shoes we'll sell them slightly over retail. So yeah, definitely any type of shoe just like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's worth the mark-up immediately because who's the time to sit in front of a store for the days? Noah: Yeah, definitely. Q: So do you employ people by sitting out before stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's just one of the many ways we're able to receive the shoes. Q: What are a few other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've developed friends as well as a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to get as many shoes as you possibly can and at the same time I'm with all my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've made a business out of your hobby. Noah: Definitely, because it all started with an interest of these type of limited-edition shoes. And then realizing that there was clearly a big potential chance to create a business and make a little money. But everything originated as an interest of collecting and wearing these footwear. So, it definitely is a business as well as a hobby at once. Q: When have you start it and the way old were you? Noah: Well I was 15 years old and I started the business enterprise in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my father and I were away from a Finish Line one night, where we were holding doing a raffle and now we were able to pick up two pairs of Air Jordans. As soon as we walked out from the store some individuals stopped us and offered us a huge $150 dollars over-retail for the kids. We were like, 'Wow did that basically just happen'? It motivated dad too because usually if you tell a parent about doing something such as this they'd say, 'Nah, there's no way! You can't go buy a shoe that's in local store and resell it for additional.' But as soon as somebody around the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that really kind of lit the spark for everything. Q: It really really helps to have your dad on the side don't you think? Noah: Yeah it really is did assistance to have my father on my side. When someone my maturity is starting off they'll not have the revenue to be able to get 100 pairs of shoes. So having my pops to help me out (and his credit card) was definitely a big help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to achieve this, he was all because of it because when I was obviously a younger kid I had another business and that he saw how well I did with that. Q: What's the most costly shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and we sold it for $1300 dollars. So that was a very large profit. It was form of tough to locate a buyer so when we found one to the price it absolutely was satisfying. And we were able to obtain a couple pairs of people. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're focusing on that today. We possess a shoe called the Nike Air Yeezy which is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now and that we're just waiting to get the right buyer which will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you begin selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it within our possession a little over a month and the challenge with a shoe this way is you must be careful about how precisely you flip it because with such a massive demand, it's dangerous to meet up for a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with all the profits you get? Noah: I'll occasionally buy myself clothes but most of the money is set aside in my bank-account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But besides that, I just put it away for college. Q: How amazed are you when you sit back and see the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my pals are actually those who I'll bring with me at night to pick up shoes and I'll outlay cash for coming with me. I'll text them some nights and say, 'Hey everyone down to check out Los Angeles when camping this weekend to get some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they just don't even want to be paid since it's just a thrilling experience to go down to these populated areas also to be around these those who are crazy for sneakers. And it's fun to walk out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my buddies have definitely solved the problem be where I am today and also have been a source of support and have reduced the problem throughout all this. And the beauty of it is, some of my friends have actually started their own sneaker reselling businesses with a smaller level. It's cool to determine that influence spread throughout all the group of my buddies and to view them have success too with what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised after they find out you're a high school graduation kid? Noah: Well, I only tell people I'm near to but when I do tell them I'm 16, they're very surprised. If anything believe that it's really cool a thief younger than them could possibly be doing something like this. Q: The testimonial page on your own website is definitely photo after photo of super-stoked people showing off the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is actually comparatively cool. That's one from the best parts is to find out the customer testimonials. They're really a large help to our organization and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they certainly.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework then when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding order or about these shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all the. But I think I've kind of found that balance. I require time out in a certain hour to deal to emails, to obtain back to customers, also to post up on social networking. Then of course, I remove other time for you to do assignment work and other things which can be more important. Q: Time management is undoubtedly a skill don't you find it? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after high school graduation? Noah: I don't know what college I want to check out yet, but I plan to go right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school. But I definitely will check out college with sometimes a Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are a few of your influences or those who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the website. It's inspiring to find out how successful they are and how they're able to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is essentially the most important part of creating a successful at-home business? Noah: How big social networking is in terms of how it can help a small business. I started a year ago with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one in the most important factors for virtually any business these days. Also the value of good customer satisfaction is huge. Like I said earlier, because these comfortable shoes are so expensive, folks are sometimes afraid to spend a lot money. I could be nervous too if I was spending $400 dollars or even more. When you talk to a customer, you're making them feel comfortable regarding purchase. So, without a doubt social websites and good customer care are the two most important things in having a small business. Q: A lot of young people think about starting their own business or doing something entrepreneurial as you. What form of advice do you give a young person who has a excellent idea and wants to get it to the next level? Noah: I would tell others to appear around and see what other people are doing. Because when I was starting the organization, I looked up to other resellers and learned from their website. So one with the most important things is always to take advice and learn from others and build upon that. And also, do not be afraid of just getting started. Get out there and get it going. Because you can have so many thoughts when creating a company and be thinking, 'I want to get this done and I want to accomplish that.' But you just have to visit and get it done. Eventually it all works out. So my advice will be learn and take advice from others and rely on yourself and don't be afraid to just start. Take a chance and merely start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out more about Vitale Kicks and take a look at their extensive variety of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |