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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh kicks (don't even get me started about the glorious smell of new leather, when combined rubber and Velcro!). Pretty close to heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that part of sneaker-heaven and provide it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' soccer team, he's additionally a consummate professional who are able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in income, because of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to speak about how he turned their own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together 1 day and just build it. People appear to like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will have a huge requirement for them. So we find a means to buy them from retailers and then mark them up after we have them in your hands. So, say there exists a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand so you can't go in to a retail store and buy them. So, the only real choice is to purchase it from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I don't wish to sit in front of Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have those who do sit outside of stores on release day after which once they get the shoes we'll sell them slightly over retail. So yeah, definitely any type of shoe just like an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's well worth the mark-up there because who's the time for you to sit looking at a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit down out facing stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends and a network of individuals like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to get as many shoes as possible and at the same time I'm effortlessly my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've created a business from the hobby. Noah: Definitely, as it all started with an interest during these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business making a little money. But it all originated as an interest of collecting and wearing these footwear. So, it is a business as well as a hobby at one time. Q: When did you start it and how old have you been? Noah: Well I was fifteen years old and I started the organization in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my dad and I were away from a Finish Line one night, where they were doing a raffle and now we were able to get two pairs of Air Jordans. As soon as we walked out in the store some people stopped us and offered us a massive $150 dollars over-retail on their behalf. We were like, 'Wow did that really just happen'? It motivated my dad too because usually when you tell a dad or mom about doing similar to this they'd say, 'Nah, there is no way! You can't go obtain a shoe that's in an outlet and resell it for additional.' But when somebody around the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars today," I think that actually kind of lit the spark for everything. Q: It really really helps to have your dad on the side right? Noah: Yeah it really is did assist to have my dad on my side. When someone my age is starting off they're not going to have the revenue to be able to purchase 100 pairs of shoes. So having my pops to help me out (and the credit card) was definitely a major help. But, my parents are invariably supportive of whatever I do. When I told dad I wanted to achieve this, he was all correctly because when I would have been a younger kid I had another business anf the husband saw how well I did with this. Q: What's the most high-priced shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was obviously a very large profit. It was kind of tough to locate a buyer so when we found one for your price it had been satisfying. And we were able to get a couple pairs of those. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're taking care of that today. We have a very shoe known as the Nike Air Yeezy that is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling with an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to discover the right buyer who will pull the trigger. But that's definitely our best shoe that we've ever had. Q: How do you begin selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it within our possession somewhat over a month and the challenge with a shoe like this is you must be careful about how exactly you market it because with such a massive demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most from the money is put away in my banking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But besides that, I just input it away for college. Q: How amazed are you once you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me having this car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring when camping to pick-up shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey everyone down to check out Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they just don't even want to be paid since it's simply a thrilling experience to go as a result of these populated areas also to be around these people who are crazy for sneakers. And it's fun simply to walk out from the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got a." So my friends have definitely reduced the problem be where I am today and also have been an origin of support and have reduced the problem throughout it all. And beauty of it is, some of my friends have actually started their unique sneaker reselling businesses with a smaller level. It's cool to find out that influence spread throughout all the group of my friends and to see them have success too with what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised when they find out you're a high school kid? Noah: Well, I only tell people I'm all-around but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could be doing something like this. Q: The testimonial page in your website is merely photo after photo of super-stoked people showing off the shoes they purchased from you. How satisfying is always that? Noah: The customer appreciation is pretty cool. That's one from the best parts is to find out the customer testimonials. They're really a large help to us and its rewarding if we get those back. Sometimes we'll even share discounts if customers post a testimonial because that draws a lot of other those who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they do.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding order or about the shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all of that. But I think I've type of found that balance. I take time out in a certain hour to resolve emails, to get back to customers, and post up on social media. Then obviously, I sign up for other time and energy to do assignment work and other things that are more important. Q: Time management happens to be a skill don't you find it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school graduation? Noah: I don't know what college I want to go to yet, but I plan to go right in to a 4-year school. I also plan on hopefully running multiple businesses when I'm out of senior high school. But I definitely will head to college with whether Business or Computer Science Major and hopefully have other businesses on my own hands then. Q: Who are several of your influences or those who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to find out how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important aspect of creating a successful at-home business? Noah: How big social media is in relation to its how it can help an enterprise. I started a year ago with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and it's definitely one with the most important factors for just about any business today. Also the need for good customer service is huge. Like I said earlier, because the sneakers are so expensive, everyone is sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or maybe more. When you communicate with a customer, you're making them feel comfortable regarding their purchase. So, without a doubt social media marketing and good customer satisfaction are the two most critical things in having a company. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial just like you. What sort of advice do you give a young individual that has a great idea and wants to take it to the next level? Noah: I would tell others to appear around to see what other everyone is doing. Because when I was starting the business enterprise, I looked up to other resellers and learned from their website. So one of the most important things is always to take advice and learn from others and build upon that. And also, not be afraid of just getting started. Get out there and get it going. Because you can have so many thoughts when creating a small business and be thinking, 'I want to do this and I want to complete that.' But you just have to go and do it. Eventually everything works out. So my advice can be learn and take advice from others and have confidence in yourself and do not be afraid to just start. Take a chance and simply start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks and take a look at their extensive number of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |